Energy Drinks Banned for Individuals Under 18 - 1549 Words

The Dangers of Energy Drinks and Our Youth Imagine being the mother of a young fourteen year old son. During one of his basketball games, he is pumped and showcases real talent on the court. He is on fire the first three quarters of the game. Suddenly you begin to recognize an odd shift in his performance. He looks flushed, his pace slows down, and his movement begins to appear sluggish. Suddenly, while running up the court, he crashes to his knees, and nearly faints. What could be the culprit behind this unusual occurrence? A caffeine rush delivered from an energy drink that was ingested and responsible for inflecting a 160 milligram jolt of caffeine into the body of this young man. This is a true story about a middle school†¦show more content†¦(Huffington Post 2013) On these labels, they send out a message of advisory, and consumer responsibility. â€Å"Limit 3 cans per day. Not recommended for children, pregnant women, or people sensitive to caffeine.† (Huffington Post, 2013). Even though the manufactures of the â€Å"Monster† energy drink protests in its very own warning labels that they do not condone that children consume their product, they still have engaged in direct marketing towards minors. A lawyer named Dennis Herrera took the initiative to bring forth a lawsuit against â€Å"Monster† with claims of marketing specifically designed to captivate the interest of teens. For example, a social media network referred to as the â€Å"Monster Army†, was created. Here, young teens are utilized as tools of endorsement. Representatives from the Monster Empire attend school functions and use them as a platform to carry out proficient product placement. Athletes that perform well during their games are offered a spotlight of recognition. The students are acknowledged, for their excellence, and photographed with four packs of 16 ounce cans of Monster drinks, and posted on the company’s social media site. (Huffington Post, 2013) There are several risk factors involved with the consumption of energy drinks. Some of the sideffects include heart palpitations, involuntary twitching of the muscles, the jitters, hyper activity, depression, restlessness,Show MoreRelatedVital Pharmaceuticals, Inc. Essay1632 Words   |  7 Pagesin the world† 1. While there have been several clinical studies on VPX products as a whole, which have helped back their product claims, the company have not tested all 39 products they manufacture. However there is enough base level research on individual ingredients found in the products that can help prove the legitimacy of product claims. This gives the impression of reputability to VPX; however, caution should still be used in carrying all of VPX products. 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